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Our Solution

Diversity Friends Connection Global Communication Concept
Diversity Friends Connection Global Communication Concept

“Meet them where they are!”

Digital & Internet Use

  • American millennials (ages 18-34) spend a more of their time with digital media than with traditional media.¹
  • About 3 out of 4 (77%) young people own a smartphone compared to just 48% of Baby Boomers.¹
  • Diverse content is needed when nearly half are women and 45 percent of the millennial generation identified as either racial or ethnic minorities.¹

Creative & Social Media

  • 74 percent of millennials who own a smartphone use it for social networking for at least weekly.¹
  • Pictures/Images are a popular form of social media with half (53%) of online individuals ages 18-29 using Instagram. And half of all Instagram users (46%) use the site daily.²
  • Always on: College-aged young adults (18-24) are twice as likely (40%) to use social media while in the bathroom compared to the average (21%).³

On-Demand Video

  • 96 percent of 13-24 year old consume online video via social media sites on an average of 11 hours per week.4
  • 6 out of the top 10 influencers for 13-18 year olds are YouTube stars.4
  • Online video experience a steady viewership increase of 44% in 2014.5

References:

1 “Millennials Come of Age” Experian Marketing Services via Simmons® National Consumer Study, 2013.
2 http://www.pewinternet.org/2015/01/09/social-media-update-2014/#fn-12569-1
3 Nielsen U.S. Social Media Survey, 2013.
4 Variety magazine study, 2014.
5 www.yume.com/MUSTHAVE